What series do Gen Z watch?
- The Last of Us.
- Outer Banks.
- Stranger Things.
- Grey's Anatomy.
- Family Guy.
- The Mandalorian.
Stranger Things Is The Favourite TV Show Of Both Millennials And Gen Zs.
User-Generated Content (UGC) At The Forefront
Content creation is at the very core of Gen Z's digital habits. 60% of TikTok users are Gen Zers, and they are creating, consuming, and sharing content non-stop. Gen Zers prefer UGC because it feels more authentic, which helps build trust with the brand.
|Characteristic||Share of respondents|
A recent study shows that Gen Z constitute the majority of anime viewers in the USA. They have also ranked their favourite anime from the Spring 2023 season. Increasingly, anime is gaining popularity around the world, especially in North America and is now being consumed at record levels.
Gen Z spend more time with music than the overall population. Those age 13-24 in the U.S. spend 3 hours and 43 minutes daily listening to music — an average of 40 minutes more than the rest of the population. Their top genre preferences are Hip Hop/R&B, Top 40, and Alternative Rock.
Gen Zers are known for working, shopping, dating, and making friends online; in Asia, Gen Zers spend six or more hours per day on their phones. Digital natives often turn to the internet when looking for any kind of information, including news and reviews prior to making a purchase.
Gen Z is a generation that has been characterized as having a notoriously short attention span. The average attention span of an individual in this demographic is said to be around 2.7 minutes, which is significantly shorter than the attention spans of previous generations.
In 2023, the Gen Z trend is towards more personalized and socially conscious brands. Their spending habits reflect a preference for brands that align with their values and utilize their preferred Generation Z social media platforms.
Data shows Gen Z workers report more struggles than the general population with hostile work environments, mental- and physical-health issues and even the inability to share one's full self in the workplace.
What is considered cool for Gen Z?
It starts with what values are important to Gen Z'ers and moves into what brands and products they rate. “Teens feel that being cool is about just being yourself, embracing what you love, rejecting what you don't, and being kind to others.”
- “Party Rock Anthem” by LMFAO.
- “Titanium” by David Guetta.
- “Hot N Cold” by Katy Perry.
- “Royals” by Lorde.
- “Get On the Floor” by Jennifer Lopez.
- “Blinding Lights” by The Weeknd.
- “Old Town Road” by Lil Nas X.
- “Fireflies” by Owl City.
Gen Z pivots away from TV
US adults ages 18 to 24 spend less time watching traditional TV than any other age group. They're the only age group to already spend under an hour per day watching, and much of that time is spent browsing the internet at the same time.
As the second digitally native generation, Gen Alpha will adopt technologies like smartphones and social media even faster than Gen Z. 36.0 million Gen Alpha consumers will be internet users this year, exceeding those in the 18-to-24 and 12-to-17 age brackets, according to our forecast.
In their efforts to find more diverse stories, 83% of Gen Z readers bypass traditional books altogether and turn to webcomics, indie publishing, serialized fiction, and webnovels to get them (or make it themselves). They're also reading more of any genre compared to previous generations.
Gen Z moms feel less confident.
They put more emphasis on being the "perfect mom" compared to Millennials, and they strive to reach more parenting ideals, from keeping kids busy to owning the scheduling for the entire family.
A snapshot from October 2022 showed nearly 49 per cent of Gen Z adults in the US and 34 per cent of Millennials had seen a horror film at the cinema in the past six months, compared with 14 per cent of Gen Xers and 4 per cent of Boomers. In one sense, this checks out.
In March 2021, 92 percent of members of Generation Z said they watched content through a streaming service, like Netflix or Hulu, each week.
Hip-hop and rap are undoubtedly the most popular genres among Gen Z. According to a study conducted by Statista, 40% of Gen Z respondents listed hip-hop as their favorite genre of music. Artists like Drake, Travis Scott, and Post Malone are some of the most streamed artists on platforms like Spotify and Apple Music.
They're known to set boundaries
Some may call them lazy or work shy, but in reality, Gen Z are just really good at setting boundaries. Like really good. Having a work life balance is paramount for this generation. 72% of Gen Z are protective of their work-life boundaries.
How old are Gen Z in 2023?
Members of the Gen Z years were born between 1997 and 2012. So as of 2023, the Gen Z age range is anywhere from 11 to 26. They are commonly referred to as the first fully “digitally native” generation. They grew up with social media and smartphones—they're used to living in a digital-first world.
And it looks like Gen Z is indeed shaping up to be a homebody generation as well: Looking at their favorite activities by age, 13-18-year-olds are the most likely to say they “go out with friends” for fun in an average night, but playing video or mobile tops their list, followed by watching TV or movies.
Generation Z uses about five different screens: a smartphone, tablet, laptop, TV and desktop. According to an IBM study, 75% of Gen Zers selected their smartphones as their device of choice.
The biggest mental health issue Gen Z deals with is anxiety. Nine out of ten Gen Z with diagnosed mental health conditions struggle with anxiety, and nearly eight out of ten (78%) are battling depression. Other mental health conditions the generation faces are ADHD (27%), PTSD (20%), and OCD (17%).
Gen Z, at 8%, it four times more likely than baby boomers to have ever been diagnosed with ADHD, which was not a common diagnosis when baby boomers were young.
Gen Z workers, aged between 18 and 26, make up about 35% of those wanting to quit, while millennials (aged 27 to 42) are another 31%.
Gen Z Natural Texture
This often means growing the hair to a longer length and using hair care products that enhance the hair's natural texture rather than hide it. Styles like the curly fringe, the shag, and the textured crop have all become popular choices.
In 2040, members of four American generations — X, millennial, Z and Alpha — will be in, or entering, their prime adult spending years. Gen Zers and millennials in particular will be between the ages of 31 and 59.
They are pragmatic and value direct communication, authenticity and relevance. They also value self-care. They may be more likely than older people were when they were the age of the Gen Zers to question rules and authority because they are so used to finding what they need on their own.
Members of Generation Z report higher rates of depression and a number of other mental health conditions than do generations before them. At the same time, they are more likely than previous generations to report these problems, positioning those who seek help in a place to receive it.
What is Gen Z weakness?
They're impulsive. Another weakness of Gen Z is that they can be quite impulsive. With instant gratification being so easily accessible, this generation has difficulty waiting for anything. They want what they want and they want it now!
Gen Z and mental health. Regarding the stats, it's clear that Gen Z is struggling. A 2022 survey of Gen Z young adults (ages 19 through 24) found that 42% are diagnosed with a mental health condition.
Just as millennials banished low-rise jeans as soon as we could, Gen Z has called for the end of skinny jeans. Earlier this year, a fashion chasm opened up between the two generations, with the younger generation mocking millennials' love for the skin-tight denim.
“Hot yellows and oranges, vibrant purples, bright reds—these too tell a playful story, one that brings us back to our childhoods encouraging play and the joyfulness of creative expression.”
Gen Zers embrace Gen Z yellow and bright, contrasting colors
Generation Z includes people born in between 1997 and 2012, which leaves a large portion of this generation outside of the workforce.
TL;DR: Sports is Gen Z and Millennials' top hobby. Gen Z is more likely than Millennials to say gaming and dance are top hobbies. Art and music are also top hobbies for both gens, who prize creativity.
Older Gen Zers are more likely to watch content from a wider variety of platforms – including subscription streaming services and virtual MVPDs like Hulu TV and Sling TV – than younger Gen Zers, who are more dependent on their parents to access cable or streaming services, said the survey.
Half of Gen Zers still live with their parents
Even if they do live outside the house, 36 percent of Gen Zers admit their parents help them pay for rent. Gen Zers and Millenials also feel like they rely too much on their family as an adult with 41 percent admitting to that.
A zoomer is, in the newest use of the word, a member of Generation Z, the generation of people born in the late 1990s and early 2000s. The zoomers follow the millennials (also known as Generation Y), who follow the Gen Xers, who follow the baby boomers. OK, zoomers: Here is your trigger warning.
It is estimated that by 2030, Generation Z (born between 1997 and 2012) will surpass Millennials (born between 1981 to 1995) and represent the largest group of real estate renters on the market.
Will Gen Z be bigger than millennials?
Gen Z is currently the smallest adult population in U.S.
Members of Gen Z age 18 or older only make up 10.3% of the total U.S. population, compared to the largest generation, millennials, who make up nearly 22%. Even once all of Gen Z are grown, they'll still be a smaller generation than millennials.
Gen Z's nostalgia has extended to their taste in fashion. With 54% of Gen Z liking the style of vintage clothes, many trends from the 90s and Y2K have experienced a resurgence in the last few years. The generation have brought back 90s and early 00s fashion trends like glitter details, claw clips, and Von Dutch caps.
I just think that's so cool.” He's not alone, as a report from Deloitte released at the end of 2022 shows that 23% of Gen Z wear a traditional watch (as opposed to a smart watch) and 33% say that owning a watch has become more important to them in the last few years.
Art and Music / Playing an instrument are top hobbies for Gen Z and Millennials that are included in both their top five rankings.
More than half (54%) of Hulu subscribers are either millennials or Generation Z.
Gen Z: Gen Z is the newest generation, born between 1997 and 2012. They are currently between 9 and 24 years old (nearly 68 million in the U.S.)
|Gen Z||1997 – 2012||11 – 26|
|Millennials||1981 – 1996||27 – 42|
|Gen X||1965 – 1980||43 – 58|
|Boomers II (a/k/a Generation Jones)*||1955 – 1964||59 – 68|
Money and work are also on the laundry list of stressors for Zoomers. APA's research also discovered more than 81% of their Gen-Z participants reported money as a source of significant stress. “Work” comes in at a close second at 77%.
- Bless up.
- Mean regards.
- Another day another slay.
- Slay, serve, survive.
- Lukewarm regards.
- Over and out.
- Cold regards.
- Stay slaying.
The Gen Z aesthetic isn't just a trend; it's a way of life. With their love for bold colors, sustainable materials, and maximalism, this generation has made a major impression on everything from fashion to home decor to entertainment.
Why don t Gen Z wear bras?
Rather than being a political statement, many Gen Zers simply see bras as unnecessary, the imperative to wear one less linked to their gender than the size of their breasts. “Why wear a bra if you don't need one, just because you're female? It shouldn't be considered feminist not to wear a bra.
Status and prestige are out–sustainability and inclusivity are in. Millennial and Gen Z consumers are prepared to pay a premium for sustainable and ethical products.
|Characteristic||Share of respondents who identified as either “avid” or “casual” fans|